Nine in 10 investors want their investments to align with their values according to a recent survey published by Swiss investment bank UBS. I like to refer to this as a movement towards purpose-driven investing. UBS conducted the survey in May year among 3,800 investors 25 and older with at least $1 million in investable assets split across 15 global markets. Researchers compared the findings with those from a study conducted in May 2020 with a similar sample.
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